Jeff Galak

Turns out the research has been picked up as far as India.

Watching commercials leads to greater enjoyment of TV programs

Michael over at The Psych Files, did a very thorough podcast about the TV Commercials paper.

Have a listen here: Episode 89: Don’t Touch That Dial! Why You Should Love Commercials

My new home:

Bax & O’Brien of WAQY, a Massachusetts radio station interviewed me the other day. Fun interview!

Listen here.

Joel Rose asked me to go to NPR’s NY studio to chat about the TV Commercials paper. It was really interesting to be in an actual studio (as opposed to a phone interview). Of course, as always, it would have  been nice to actually get some more air time, but I’ll take what I can get.

Listen here.

Monica Hesse of the Washington Post interviewed me a few days ago and put out this interesting article. It speaks to the idea that TV shows are structured to include commercial breaks and that without them the flow of the program is hurt. She also applies our findings to corroborate her point. All in all, a very nice article.

Give Us a Commercial Break!

Leif was interviewed on CBC’s The Point.

Have a listen. (Part 1: Start at 17:36)

Fox News did a very silly segment (3/3/2009 7:27:50pm EST) about the TV Commercials paper. They took a 5 minutes interview with Tom Meyvis and turned it into 10 seconds of Tom and 60 seconds of random people on the street saying that commercials are stupid. 

After quite a bit of effort, I’ve managed to get the video all set up. Enjoy.

Science: You Love Commercials

Single most entertaining reader comment:

To corroborate: I find that my erections are longer lasting and more enjoyable if I take an occasional break from mercilessly beating my manservant about the chest, neck and thighs. [The Hon JudgeSmails]

Benedict Carey, the author of the NYT article about our research was interviews on The Take Away this morning. I find it funny that the interviewer thought it was best to interview someone one step removed from the research rather than someone who actually conducted it. 

Commercial breaks may be good for the brain