Too Much of a Good Thing: Insensitivity to Rate of Consumption Leads to Unintended Satiation – La Londe 2009

Galak, Jeff, Justin Kruger, and George Loewenstein (2009), “Too Much of a Good Thing: Insensitivity to Rate of Consumption Leads to Unintended Satiation.” Paper presented at the La Londe Conference on Consumer Behavior, La Londe Les Maures, France.