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And more coverage: Fast Company

By Jeff • Jan 19th, 2009

Brian Reich at Fast Company also picked up the TV Commercials paper. Here’s the story: ¬†“Commercials Improve TV? I seriously doubt that.” Brian freely admits that he has only read the Boston Globe blurb and our abstract, but still goes after us. Without reading the paper itself, his criticisms¬†appear fair, but are all acknowledged and refuted in the paper.


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