And more coverage: Fast CompanyBy Jeff • Jan 19th, 2009
Brian Reich at Fast Company also picked up the TV Commercials paper. Here’s the story: “Commercials Improve TV? I seriously doubt that.” Brian freely admits that he has only read the Boston Globe blurb and our abstract, but still goes after us. Without reading the paper itself, his criticisms appear fair, but are all acknowledged and refuted in the paper.