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2019 Academic
Marketing Climate Survey Jeff Galak (CMU) and Barbara Kahn (Wharton) To cite this, please use: "Galak, J., Kahn, B.E. 2019 Academic Marketing Climate Survey: motivation, results, and recommendations. Marking Letterts (2021). https://doi.org/10.1007/s11002-021-09569-5" This page contains the methods and results of
the 2019 Academic Marketing Climate Survey. The methods are reported in a
linked file below. To maintain the anonymity of all respondents, while
providing as much transparency as possible, the results are reported in an
interactive visualization. The visualization allows viewers to see all
results, grouped and filtered by a variety of demographic and descriptive
variables. If a grouping or filtering results in any aggregated data with
fewer than 10 observations, that result is omitted, again, to maintain the
anonymity of respondents. The visualization is as comprehensive as we could
make it, which means that it can be a bit intimidating to use for those
unfamiliar with it. To help with this issue, we have created a “walkthrough”
video tutorial to help familiarize users with the visualization. Note that we will NOT be making the raw data
publicly available in order to maintain the anonymity of the respondents. Link to PDF of Climate Survey Manuscript Report Link to PDF of Data
Collection Methodology Link to PDF of
Summary Statistics of Demographic and Descriptive Variables Link to Survey Instrument (Qualtrics Saved
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Video Tutorial of Visualization If you have any
comments or interesting observations when looking at this visualization, we
welcome your email. Please email either Jeff at jgalak@andrew.cmu.edu and/or Barbara at kahn@wharton.upenn.edu |
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