The Virtues of Opaque Prose: How Lay Beliefs About Fluency Influence Perceptions of Quality

Galak, Jeff and Leif D. Nelson (2010), “The Virtues of Opaque Prose: How Lay Beliefs About Fluency Influence Perceptions of Quality.” Journal of Experimental Social Psychology, 47 (1), 250-253 [SSRN] [Paper]