Jeff Galak

SUNY Stony Brook

Jeff — Mon, 17 Jun 2013 14:19:43 +0000

Galak, Jeff (2013), “The Malleability of Satiation”, Invited talk at SUNY Stony Brook, Stony Brook, NY.

The Neural Correlates of Satiation

Jeff — Mon, 17 Jun 2013 14:12:42 +0000

Hedgcock, William, Joseph Redden, and Jeff Galak, “The Neural Correlates of Satiation”

Love It Longer: Sentimental Value Slows Hedonic Adaptation

Jeff — Mon, 17 Jun 2013 14:12:07 +0000

Across four studies we demonstrate that consumers adapt more slowly to products that are sentimentally valuable as compared to products that are not. Specifically, we show that consumers adapt more slowly to gifts that they received during a holiday shopping period as compared to comparable items that they purchased during the same period because gifts have more sentimental value than purchases (Study 1). We further demonstrate that items imbued with sentimental value in the laboratory do not exhibit hedonic adaptation over a period of 3-months, whereas their non-sentimental counterparts do (Study 2). Next, we demonstrate that this effect is driven by an increase in source-related thoughts for sentimentally valuable products (Study 3). Finally, we show that whereas feature-related utility decreases for all products with time, sentimental value does not decrease with time. When products are sentimentally valuable, this sentiment acts as a buffer against the effect of the decrement in feature-related utility on hedonic adaptation (Study 4). We conclude with a discussion of related phenomena and implications for both consumers and marketers.

Jeff — Mon, 17 Jun 2013 13:53:54 +0000

2013 – Finalist for 2012 Paul E. Green Award at the Journal of Marketing Research for: Stephen, Andrew T., and Jeff Galak (2012), “The effects of Traditional and Social Earned Media on Sales: An Application to a Microlending Marketplace,” Journal of Marketing Research, 49, 624-639.

Slow Down! Insensitivity to Rate of Consumption Leads to Avoidable Satiation

Jeff — Mon, 04 Mar 2013 11:14:21 +0000

Consumers often choose how quickly to consume things they enjoy. The research presented here demonstrates that they tend to consume too rapidly, growing tired of initially well-liked stimuli such as a favorite snack (experiments 1 and 4) or an enjoyable video game (experiments 2 and 3) more quickly than they would if they slowed consumption. The results also demonstrate that such overly-rapid consumption results from a failure to appreciate that longer breaks between consumption episodes slow satiation. The results present a paradox: Participants who choose their own rate of consumption experience less pleasure than those who have a slower rate of consumption chosen for them.

The Subjective Sense of Feeling Satiated

Jeff — Sat, 02 Mar 2013 16:47:34 +0000

Enjoyable experiences become less enjoyable when consumed repeatedly. This process is called satiation. One antecedent to satiation is the memory for past consumption. We demonstrate that, aside from the absolute amount of past consumption recalled, people feel more satiated when they merely have the subjective sense of having consumed more recently. This is accomplished by either making the ease of retrieval of past experiences seem subjectively difficult (Studies 1 - 3), or by providing a normative standard against which to compare past consumption (Study 4). This research identifies a new driver of psychological satiation, establishes the role of metacognitive inferences in satiation, and provides insight into how satiation is constructed.

2013 – Selected to be part of MSI Young Scholar Conference

Jeff — Sun, 13 Jan 2013 18:12:09 +0000

2013 – Selected to be part of MSI Young Scholar Conference

Booth – Satiatin

Jeff — Wed, 31 Oct 2012 14:29:03 +0000

Galak, Jeff (2012), “The Malleability of Satiation”, Invited talk at the University of Illinois, Booth School of Business.

Media coverage of income inequality paper

Jeff — Tue, 30 Oct 2012 22:37:13 +0000

My paper with Rosalind Chow got some nice media coverage on the Pacific Standard website. See it here.

ACR 2012 – When Good Things Come to an End: Mispredicting Motivation for Unavailable Goods

Jeff — Tue, 09 Oct 2012 19:13:15 +0000

Yang, Yang, Carey Morewedge, & Jeff Galak (2012). “When Good Things Come to an End: Mispredicting Motivation for Unavailable Goods.” Paper presented at the annual meeting of the Association for Consumer Research, Vancouver, Canada.