First Press InterviewBy Jeff • Jan 17th, 2009
I recently had the pleasure of chatting on the phone with Jon Gordon of Future Tense, a radio personality for Minnesota Public Radio. Jon interviewed me about the paper that Leif, Tom, and I recently had electronically published at the Journal of Consumer Research, “Enhancing the Television Viewing Experience through Commercial Interruptions.” I have to admit that I was a bit nervous, but Jon did a great job of asking me poignant questions that (hopefully) yielded coherent and thoughtful answers.
The interview will likely air on Monday, though not in NYC. Thankfully, the broadcast will also go out over the internet and will be saved as a podcast and downloadable MP3 (all at this site).
I can’t wait to hear how it comes out!