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First Press Interview

By Jeff • Jan 17th, 2009

I recently¬† had the pleasure of chatting on the phone with Jon Gordon of Future Tense, a radio personality for Minnesota Public Radio. Jon interviewed me about the paper that Leif, Tom, and I recently had electronically published at the Journal of Consumer Research, “Enhancing the Television Viewing Experience through Commercial Interruptions.” I have to admit that I was a bit nervous, but Jon did a great job of asking me poignant questions that (hopefully) yielded coherent and thoughtful answers.¬†

The interview will likely air on Monday, though not in NYC. Thankfully, the broadcast will also go out over the internet and will be saved as a podcast and downloadable MP3 (all at this site).

I can’t wait to hear how it comes out!


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