The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Stephen, Andrew T., and Jeff Galak (2012). “The effects of Traditional and Social Earned Media on Sales: An Application to a Microlending Marketplace,” forthcoming at  Journal of Marketing Research, 49, 624-639.  [Paper] [SSRN]

Finalist for 2012 Paul E. Green Award