The Unexpected Enjoyment of Expected Events: The Ill-fated Pursuit of Excitement In the Watching of Televised Sporting Events

Nelson, Leif D., Jeff Galak, and Joachim Vosgerau (2007), “The Unexpected Enjoyment of Expected Events: The Ill-fated Pursuit of Excitement In the Watching of Televised Sporting Events.” Paper presented at the Society for Consumer Psychology, Las Vegas, NV.