The Unexpected Enjoyment of Expected Events: The Ill-fated Pursuit of Excitement in the Watching of Televised Sporting Events.

Nelson, Leif D., Jeff Galak, and Joachim Vosgerau (2007), “The Unexpected Enjoyment of Expected Events: The Ill-fated Pursuit of Excitement in the Watching of Televised Sporting Events.” Paper presented at the Association of Consumer Research Annual Meeting, Memphis, TN.