Selfish Prosocial Behavior: Gift-Giving to Feel Unique
Givi, Julian and Jeff Galak, “Selfish prosocial behavior: Gift-giving to feel unique.” Journal of the Association for Consumer Research, 5(1), 34-43. [SSRN] [Data and Materials] [Paper]
Givi, Julian and Jeff Galak, “Selfish prosocial behavior: Gift-giving to feel unique.” Journal of the Association for Consumer Research, 5(1), 34-43. [SSRN] [Data and Materials] [Paper]