When It Could Have Been Worse, It Gets Better: How the Mere Possibility of a Negative Experience Influences Hedonic Adaptation

Yang, Yang, Yangjie Gu and Jeff Galak (2016). “When It Could Have Been Worse, It Gets Better: How the Mere Possibility of a Negative Experience Influences Hedonic Adaptation”  Journal of Consumer Research, 43 (5), 747-768. [Paper]